James is an experienced business advisor, marketing strategist and company director with over 35 years of experience working at a senior level in the retail, financial services and energy sectors. He joined the Greening Australia Board in 2012 and became Chair in November 2019. He is an experienced director and is currently Chairman of BIG4 Holiday Parks and a non-executive director of the Connective Group, .au Domain Administration and Melbourne Water.

James is also a director of Vantage Strategy, a strategic consulting firm that provides business advisory services to commercial, government and NFP organisations. He is a Fellow of the Australian Institute of Company Directors and a graduate of their Company Directors Course.